Part 2 of the Side Hustle Series, designed to help people build and grow their side hustles.

Learn more about the presentation.

Making money doesn’t always mean making a profit. Learn what really drives sustainability in your side hustle. You’ll understand where your money is actually going, how IP decisions affect long-term value, and what needs to change for your side hustle to truly pay off.

Speaker: Jim O'Keefe is an entrepreneurial executive with experience in multiple startups and over 40 merger and acquisition transactions across software and high-tech industries. He has held leadership roles at organizations including General Electric and UL Solutions, where he managed technology acquisitions and business operations leading up to its 2024 IPO. Jim holds an MBA from the Wharton School at the University of Pennsylvania and brings a global perspective from working and doing business around the world.

Hosted by: Center For Student Entrepreneurship